![]() ![]() That’s why we’re excited about Deepviews, because our data shows they result in a significantly higher click-to-install rate compared to routing users directly to the app store. We know that data means everything to an app developer, so we wanted to share our knowledge with you. In comparison, platform type had minimal impact on click-to-install rates.īranch’s goal is to help you build the features and links that will allow you to grow your app. Focusing on the right features can have a huge impact on how many people end up opening your app. As you can see by the data, click-to-install rates by feature seemed to have the most variance. Facebook and Pinterest had the highest percentage of opens in the first minute of someone clicking a link.Īll links are not created equal. We thought channels like Facebook and Pinterest would have a lower conversion-to-install in the first minute because their users are known to get distracted easily. ![]() We were pleasantly surprised by these findings. ![]() The US lagged behind in both.Įver wonder how much time passes between a link click and the first app open? The answer: usually no more than five minutes, and almost never more than thirty. Facebook provides the most context while SMS is sure to keep users at the site of the install, on the device itself.Ĭountry by country, our study saw a strong correlation between conversion rate and network speed. The data doesn’t lie: Facebook and SMS convert the best. DOWNLOAD RATE HOW TOThe real driver is content and context.Ĭhannel-based comparisons are important for developers and marketer alike, so they can determine how to best allocate resources. But as we’ve seen before, incentives and referrals are not what drive app virality. Despite the incentives, these have the lowest conversion rate because they come with the least context.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |